Jul 29, 2010
Michael Jackson Memorial Service @ Staples Center Shaheen Jafargholi
Posted in Social Media on 29/Jul/2010
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Millions of people around the world watched coverage of Jackson’s memorial service on the Web, although the event appeared to fall well short of online viewership records. Global Web traffic was at least 19 percent above normal, and as high as 33 percent above normal, during most of the star-studded memorial at the Staples Center in downtown Los Angeles, California, according to Akamai Technologies, a Massachusetts-based firm that monitors Internet traffic. CNN.com reported 9.7 million live video streams Tuesday between 12 am and 5 pm ET — which included the entire memorial service — according to CNN spokeswoman Jennifer Martin. The news site’s all-time viewership record for a full day, almost 27 million video streams, was set on President Obama’s inauguration day in January. During that period Tuesday, CNN.com also attracted 81 million page views, 11.8 unique visitors and a peak of 781000 concurrent live video streams, according to internal data. Jackson’s startling June 25 death nearly brought the Web to a standstill, with several sites buckling under the sheer weight of traffic. The Internet appeared to fare better during Tuesday’s memorial service, however. “So far we are seeing some slowdowns … [but] overall the Internet is performing OK,” said Dan Berkowitz, spokesman for Keynote Systems, a mobile and Internet monitoring firm based in San Mateo, California, midway through the Staples Center event. Keynote monitors the 40 most popular news Web sites from major …
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